Geoffrey See's vision for Shoppa (YCW22) is to make daily necessities accessible to millions of Vietnamese living in smaller cities and towns. By empowering female micro-entrepreneurs in underserved areas of Vietnam, Shoppa has made it possible to put a digital supermarket in their community, providing a variety of food, fresh produce, and household items at competitive prices.
With over 80% of the country's population living outside Vietnam's two largest cities, Hanoi and Ho Chi Minh City, many smaller towns lack a supermarket, making it difficult for rural residents to access essential household items. Traveling long distances to purchase these items can be time-consuming and expensive, limiting economic opportunities for small business owners and rural residents in general.
Shoppa bridges this gap by giving microentrepreneurs - mostly women influential in their community - access to high-quality, affordable products that they can sell to their peers. This not only improves the quality of life for rural residents, but it also helps to boost economic growth by supporting small businesses and creating jobs in underserved areas of Vietnam.