Singapore's leading online grocery retailer, RedMart, offers a selection of high-quality products from fresh food to household essentials. Their marketplace platform enables independent brands to sell to consumers at competitive prices. With over 7,000 products to choose from, customers can order online and receive their delivery within two hours.
In the beginning, RedMart left route planning to their delivery drivers. But as the company scaled and implemented shorter time windows, their drivers found it challenging to coordinate incoming orders while out in the field.
With the help of Afi Labs, RedMart built a vehicle routing platform to schedule deliveries. This solution scales to meet growing demand, load and time-window constraints. Routes take minutes to plan, not hours.
The web-based dashboard allows planners to see their entire fleet’s schedule on a map and make adjustments with a drag and drop interface.
Based on incoming orders, the platform incentivizes customers to choose delivery time slots that decreases the driving distance of RedMart’s fleet. This way, the driver can batch orders within a smaller area.
In order to be successful, it's vital for a service provider to hone in on a customers' needs, which is particularly true for RedMart. Afi Labs saw an opportunity to balance their delivery time slots and optimize their routes.
RedMart has reduced their time spent on the road and route planning by almost 50%.