Proforce Pest Control
Field Services Routing

It became clear that standard industry tools would not prioritize a fully optimized routing experience. To better serve Proforce's customers, Mark Shorr, Proforce's CEO, sought the expertise of professional routing specialists to create fuel-efficient, sensible routes that adapt to traffic patterns and allow their service professionals to see more customers per day while spending more time with each one. This reduces windshield time, lowers fuel spend, increases the number of customers served, and provides more face time with each customer. A true quadruple win!

Mark and Afian Anwar, CEO of Afi Labs, spent a great deal of time revising Proforce's routing process and system capabilities. Afian determined that integrating the Google Maps Route Optimization API (GMPRO) into FieldRoutes, Proforce’s field service management software, would provide the most efficient solution. Route planning is managed through a separate app synced with FieldRoutes. This way, Proforce gets to keep their existing workflows while benefiting from Google’s advanced routing algorithms and real-time traffic data, without requiring FieldRoutes to develop a new route optimization feature.

To keep FieldRoutes and the Proforce Route Planner in sync, Afi Labs built a custom data pipeline that routes customer visit data through BigQuery directly into the Route Planner's Google Cloud environment, powering its proprietary integration and supercharging it with Google’s real-time optimization capabilities.

Within the Route Planner interface, dispatchers have the flexibility to either manually adjust customer visit sequences or use GMPRO for fully automated route optimization.

Through a visual map interface, dispatchers can instantly see where customers are located and the exact order they should be visited, bringing new clarity and predictability to Proforce’s field operations.