Meal prepping takes up a huge amount of time - from preparing a variety of recipes, shopping and selecting ingredients, to cooking and storing food. Moreover, as people become increasingly health conscious, they start caring more about nutrition and the quality of food they eat.
That’s what Marco Biscarini, the CEO of Vibrant Meals, observed in his city, Chattanooga, Tennessee.
“As an entrepreneur, I was deeply involved in Chattanooga’s startup scene, and I saw the city attracting all kinds of engineers, climbers, and cyclists, as well as major athletic events such as Ironman,” Marco says.
He saw a huge business opportunity to provide convenient, nutritious food to Chattanooga’s increasingly healthy and outdoorsy population. So Marco and his wife and business partner, Romana set up Vibrant Meals to provide healthy, homemade, portion-controlled meals for delivery or pickup. They’ve been selling online since 2016.